Local Search: 5 Ways to Ensure Your Company Can Compete

local search marketing

Local search” is the new buzzword in search engine marketing. With Local searches on the rise, you know it’s a big deal when companies such as Groupon emerge and they turn down a 6 billion dollar offer from Google. Small businesses need to start focusing on how they can increase their visibility in the local search results and reach more customers or they risk falling behind the competition. With this in mind lets explore 5 simple ways to make sure your small business.


Google Instant Preview – What’s the Excuse Now?

Google Instant Preview will now make it even harder to earn those clicks - great web design will overshadow poorly designed websites, regardless of content.

Have you come across those ugly, slow loading, non user friendly websites? These are the sites that are going to get left in the dust with Google’s latest update – Google Instant Preview. Google instant preview feature places a small magnifying glass icon on serps (search engine result pages), that when clicked, generate a preview of the website. This has many implications, the most important of which is letting the user see the website before actually visiting it. The time it takes for a person to decide if a site is the right choice for their search result just went from a few seconds, to literally an instant (no pun intended). This means that poorly designed, bad looking website are going to get passed over, before they even get visited. This coupled with other changes to Google such as the page loading ranking factor send a clear message to webmasters everywhere: your excuses for not redesigning your website or getting it properly designed from the beginning are no longer acceptable if you want traffic. That is unless you want to be bypassed by your audience in favor of more attractive looking sites in the search engine results.

What to expect from the New Google Caffeine Update

There has been a lot of chatter in the SEO community regarding the delayed rollout of Google