Google Instant Preview – What’s the Excuse Now?

Google Instant Preview will now make it even harder to earn those clicks - great web design will overshadow poorly designed websites, regardless of content.

Have you come across those ugly, slow loading, non user friendly websites? These are the sites that are going to get left in the dust with Google’s latest update – Google Instant Preview. Google instant preview feature places a small magnifying glass icon on serps (search engine result pages), that when clicked, generate a preview of the website. This has many implications, the most important of which is letting the user see the website before actually visiting it. The time it takes for a person to decide if a site is the right choice for their search result just went from a few seconds, to literally an instant (no pun intended). This means that poorly designed, bad looking website are going to get passed over, before they even get visited. This coupled with other changes to Google such as the page loading ranking factor send a clear message to webmasters everywhere: your excuses for not redesigning your website or getting it properly designed from the beginning are no longer acceptable if you want traffic. That is unless you want to be bypassed by your audience in favor of more attractive looking sites in the search engine results.

About Guillermo Ortiz

Guillermo is RiverView Productions's SEO expert and resident geek. With over 9 years of web design experience before focusing on web marketing and SEO, Guillermo brings a unique perspective to every project. Going beyond just web design, Guillermo focuses on measuring each website's unique statistics to maximize conversions, traffic, and ROI for each RiverView client.

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