Facebook Hits 600 Million Users

facebook mark zuckerberg

It wasn’t that long ago that I saw the movie “The Social Network”, and was thoroughly impressed when they reached the 1 million user mark. To now see Facebook’s growth in the real world and how it has been able to reach 600 million users is simply staggering. This milestone serves as a remind to marketers and small business owners everywhere – get your act on Facebook together. It will be interesting to see what Facebook places does for local search marketing when you have that many users. Facebook places will threaten both Foursquare and Google’s efforts because of its vast user base, and not to mention the prevalence of log in with facebook buttons all across the web.

Social Authority Helps Boost Your Rankings

It has long been suspected by many SEO’s that social media would have a direct effect on your standing in the SERPS ( Search Engine Result Pages). Danny Sullivan’s interview now decisively confirms this as it comes straight from both Google and Bing.

2) Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?

Bing:
Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)
Google:
Yes we do compute and use author quality. We don’t know who anyone is in real life :-)

I am very excited about this confirmation personally, as it shows a shift in SEO from straight backlink building and technical wizardry to a more editorial shift that rewards great content and authorities within an industry or niche. Translation: Less Spam – Maybe.

People don’t share, or like spam and useless information. I know if I came across a poorly written article or blog that was made solely for SEO purposes, I probably would not retweet or share it amongst my friends. Randfish from SEOmoz does a very good job of explaining this in much more detail.

Google and Bing have made it very clear: start utilizing Twitter and Facebook or face falling behind in the ever changing game of SEO.

Twitter for Business: Social Media Bandwagon or Social Media Innovation?

Twitter is all the rage. At chirp, the twitter developer conference some very interesting facts were revealed:

  • Twitter now has 105,779,710 registered users.
  • New users are signing up at the rate of 300,000 per day.
  • 180 million unique visitors come to the site every month.

twitter-growth

With staggering statistics like this, it is easy to see why businesses are trying their best to justify using Twitter on their website. But can your business really utlize it? It’s easy to see how a mobile car wash business could utlize twitter to ‘tweet’ its location to customers and make them aware of their current location, but what about an engineering firm? Do regular customers really want to follow them on twitter? Does the business seem out of touch by not having twitter then or should it simply sign up twitter to keep a competitor or 3rd party from claiming their brand on twitter? (A topic for another post…) Arbitrarily having a twitter button on your companies website is simply sending a signal to customers that you are doing it to appear ‘hip’ or jumping on the social media bandwagon. If you do have the twitter account, then your company should be using it to engage customers and interactive with them. Integrate the twitter account with your companies blog and make twitter a source for

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