Twitter for Business: Social Media Bandwagon or Social Media Innovation?

Twitter is all the rage. At chirp, the twitter developer conference some very interesting facts were revealed:

  • Twitter now has 105,779,710 registered users.
  • New users are signing up at the rate of 300,000 per day.
  • 180 million unique visitors come to the site every month.


With staggering statistics like this, it is easy to see why businesses are trying their best to justify using Twitter on their website. But can your business really utlize it? It’s easy to see how a mobile car wash business could utlize twitter to ‘tweet’ its location to customers and make them aware of their current location, but what about an engineering firm? Do regular customers really want to follow them on twitter? Does the business seem out of touch by not having twitter then or should it simply sign up twitter to keep a competitor or 3rd party from claiming their brand on twitter? (A topic for another post…) Arbitrarily having a twitter button on your companies website is simply sending a signal to customers that you are doing it to appear ‘hip’ or jumping on the social media bandwagon. If you do have the twitter account, then your company should be using it to engage customers and interactive with them. Integrate the twitter account with your companies blog and make twitter a source for